With the development of the business environment executive list and copyright supervision of China's digital music industry, content payment is gradually executive list accepted by more users and has become the main source of income for music platforms. But at the same time, according to iResearch's "2019 China Digital Music Content Payment Development Research Report", compared with overseas music platforms, the development of China's music content payment is still in the initial stage,
QQ Music and NetEase Cloud Music have seen a steady executive list and substantial increase in the penetration rate of paid users. There are many places worth exploring and referring to in terms of operating models and strategies for paying users. 02 Product executive list Introduction 2.1 QQ Music QQ Music is a one-stop high-quality genuine digital music resource service platform. slogan is "to make life full of music". The main functions include online audition of massive music,
Online debut of the most popular music, lyrics translation, executive list high-quality music audition, genuine music download, HD MV viewing, etc. QQ Music executive list was born in 2005. When the copyright management mechanism in the Chinese market was not yet perfect, the Tencent Music Group behind it started to purchase genuine music content and gradually established content advantages. This steady and forward-looking content layout, as well as the synergy with Tencent's own huge traffic and resources,