NetEase Kaola Haigou is a comprehensive e-commerce company under NetEase, which mainly focuses on cross-border business. It provides users with low-cost and fidelity overseas products through two methods of direct purchase from the origin and overseas direct mail. The sales categories cover mother and baby, beauty Makeup, home life, nutrition and health care, global cuisine, clothing bags, digital home appliances, etc. With 100% authentic products, low prices every day, 7-day worry-free returns, and fast delivery services,
Relying on NetEase Group's rich user, media, product business email list resources and strong financial strength, NetEase Kaola Haigou is currently developing rapidly and has become one of the fastest-growing e-commerce companies. It is recognized by the industry as the largest "dark horse in the e-commerce industry". ". 1.1.1 Product positioning and user needs Any product has its own positioning, and the positioning of NetEase Kaola Haigou is as follows: Product positioning: self-operated cross-border e-commerce,
User 1: Urban office worker Needs: buy cosmetics, buy skin care products Pain points that need to be solved: fear of buying fake products, fear of using fake products to hurt your skin User 2: urban female elite Demand: Buy quality goods, such as high-end perfumes Pain points need to be solved: firstly, there can be no fakes, secondly, it needs to be imported, which can reflect the identity User 3: Urban Mom Demand: relatively rich, want to use imported baby products for the baby Need to solve the demand: there is quality assurance, the second is that the express can be delivered in time